

Hi, I'm Kefan!
Hi, I'm Kefan!
Hi, I'm Kefan!
I’m a NYC/JC-based designer and visual storyteller with a background in illustration. I design clear, scalable digital systems, turning complex ideas and workflows into structured, intuitive experiences.
I’m a NYC/JC-based designer and visual storyteller with a background in illustration. I design clear, scalable digital systems, turning complex ideas and workflows into structured, intuitive experiences.
I’m a NYC/JC-based designer and visual storyteller with a background in illustration. I design clear, scalable digital systems, turning complex ideas and workflows into structured, intuitive experiences.
I combine visual storytelling with UX thinking to create products that are both thoughtful and easy to use.
I combine visual storytelling with UX thinking to create products that are both thoughtful and easy to use.
I combine visual storytelling with UX thinking to create products that are both thoughtful and easy to use.
And, I continue to explore illustration and cultural storytelling, bringing that spirit into my work.🗽🥡🥠🧧
And, I continue to explore illustration and cultural storytelling, bringing that spirit into my work.🗽🥡🥠🧧
And, I continue to explore illustration and cultural storytelling, bringing that spirit into my work.🗽🥡🥠🧧







Experience
Experience
MalkaMedia, Designer, Present
MalkaMedia, Designer, Present
Welcome to Chinatown,
Brand Illustrator + Product Designer,
2024-2025
Welcome to Chinatown,
Brand Illustrator + Product Designer,
2024-2025
Edelman, Visual Designer, 2024
Edelman, Visual Designer, 2024
Fashion Institute of Technology, Illustration Mentor, 2022
Fashion Institute of Technology, Illustration Mentor, 2022
Independent Artist, 2018-2021
Independent Artist, 2018-2021
Education
Education
Maryland Institute College of Arts, MFA
Maryland Institute College of Arts, MFA
Guangzhou Academy of Fine Arts, BFA
Guangzhou Academy of Fine Arts, BFA
Awards
Awards
The Design Kid, Gold, 2025
The Design Kid, Gold, 2025
Graphic Design USA, Health + Wellness Design Awards (Mobile Interactive), 2025
Graphic Design USA, Health + Wellness Design Awards (Mobile Interactive), 2025
D&AD New Blood Portfolio, Winner, 2024
D&AD New Blood Portfolio, Winner, 2024
ADC Young Ones, Merit, 2023
ADC Young Ones, Merit, 2023
Society of Illustrators 65/64, Jury Selection, 2023/2022
Society of Illustrators 65/64, Jury Selection, 2023/2022
Communication Arts, Award of Excellence, 2022
Communication Arts, Award of Excellence, 2022
World Illustration Award, Highly (Advertising), 2022
World Illustration Award, Highly (Advertising), 2022
3X3 Illustration, NO.19 Merit (Advertising), 2022
3X3 Illustration, NO.19 Merit (Advertising), 2022
iJungle Illustration Award, Merit, 2022
iJungle Illustration Award, Merit, 2022
Features
Features
Booooom Array2
Booooom Array2
I’m Kefan! Glad we could meet here.
Why don’t we collaborate, coffee chat or learn more? So let's connect!
I’m Kefan! Glad we could meet here.
Why don’t we collaborate, coffee chat or learn more? So let's connect!
I’m Kefan! Glad we could meet here.
Why don’t we collaborate, coffee chat or learn more? So let's connect!


