Hi, I'm Kefan!

I’m a NYC/JC-based Product Designer with a background in illustration. I design clear, scalable digital systems, turning complex workflows into structured and reusable interaction experiences.

I combine visual storytelling with UX thinking to design experiences are both visually thoughtful and user friendly.

Outside of product design, I continue exploring illustration and cultural storytelling.🗽🥡🥠🧧

Experience

Welcome to Chinatown, Product Designer, 2024-2025

Edelman, Visual Designer, 2024

Fashion Institute of Technology, Illustration Mentor, 2022

Independent Artist, 2018-2021

Education

Maryland Institute College of Arts, MFA, Illustration Practice

Guangzhou Academy of Fine Arts, BFA, Visual and Communication Design

Awards

Society of Illustrators 68, Silver, 2025

IDA Design Award, 2025

Graphic Design USA, Health + Wellness Design Awards (Mobile Interactive), 2025

D&AD New Blood Portfolio, Winner, 2024

ADC Young Ones, Merit, 2023

Society of Illustrators 65/64, Jury Selection, 2023/2022

Communication Arts, Award of Excellence, 2022

World Illustration Award, Highly (Advertising), 2022

3X3 Illustration, NO.19 Merit (Advertising), 2022

iJungle Illustration Award, Merit, 2022

Features & Interviews

The Design Kid

Creative Lives In Progress

ChinaDaily

Creative Boom

Booooom Array2

China.org

Colossal

Canvasrebel

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Email me

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Email me