Hi, I'm a product designer helping teams bring ideas from 0→1.

Hi, I'm a product designer helping teams bring ideas from 0→1.

Hi, I'm a product designer helping teams bring ideas from 0→1.

I work at the intersection of product and brand — bringing an illustration background into every system I design, so interfaces don't just function, they feel human ☻.

I work at the intersection of product and brand — bringing an illustration background into every system I design, so interfaces don't just function, they feel human ☻.

I work at the intersection of product and brand — bringing an illustration background into every system I design, so interfaces don't just function, they feel human ☻.

Selected Product Work

Selected Product Work

NameRead

5-Week Sprint · Video Meeting Tool

Reduced pronunciation hesitation in meetings — 87.5% felt more respected, validated via 16-user testing

WtC Rental Service

Solo Product Designer · Workflow Redesign

Redesigned rental workflow for a community nonprofit — task completion 60%→100%, 40% faster decisions

WalkFund

0→1 Mobile Concept

0→1 Mobile Concept

Designed a passive-saving mechanic linking daily steps to micro-savings, grounded in behavioral economics research

Designed a passive-saving mechanic linking daily steps to micro-savings, grounded in behavioral economics research

Designed a passive-saving mechanic linking daily steps to micro-savings, grounded in behavioral economics research

Product + Craft

Product + Craft

WalkFund Icon System

Icons · Product Extension

Icons · Product Extension

Icons for WalkFund's saving flows — built for clarity and warmth.

Icons for WalkFund's saving flows — built for clarity and warmth.

Icons for WalkFund's saving flows — built for clarity and warmth.

WeMoments Visual System

Visual Identity · UI

Visual Identity · UI

Visual and UI design for Wemoments — built to make journaling feel safe and human.

Visual and UI design for Wemoments — built to make journaling feel safe and human.

Visual and UI design for Wemoments — built to make journaling feel safe and human.

More creative work

More creative work

Illustration Gallery

Illustration · 2022-2026

Selected work with Premier League, NHL, NCAA, ESPN, LVMH, etc.

Selected work with Premier League, NHL, NCAA, ESPN, LVMH, etc.

Selected work with Premier League, NHL, NCAA, ESPN, LVMH, etc.

Zodiac Compass

Claude Code/VS Code/GitHub · 2026

Claude Code/VS Code/GitHub · 2026

A playful tool combining zodiac and astrology for daily insights

A playful tool combining zodiac and astrology for daily insights

A playful tool combining zodiac and astrology for daily insights

Mood Burst

Claude Code · 2026

A Chrome extension that adds emoji animations to Google Search

A Chrome extension that adds emoji animations to Google Search

I’m Kefan! Glad we could meet here.

I’m Kefan! Glad we could meet here.

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Email me

© Kefan Shi, 2026