I design 0→1 products by turning complex behaviors into clear systems.

I design 0→1 products by turning complex behaviors into clear systems.

I design 0→1 products by turning complex behaviors into clear systems.

Product designer with a background in illustration, recognized by Adobe and SOI.

Product designer with a background in illustration, recognized by Adobe and SOI.

Product designer with a background in illustration, recognized by Adobe and SOI.

Product Design

Illustration

Selected Product Work ↓

Selected Product Work ↓

Selected Product Work ↓

WtC Rental Service

Service Operations · Workflow Redesign

Streamlining rental coordination for a nonprofit community space

NameRead

Inclusive Workplace · Zoom

Helping teams pronounce names confidently in first meetings

15:20

Good Afternoon,

Jane! 👋

Home

Savings

Map

AI Chat

WalkFund

Behavioral Finance · 0→1 Mobile

Turning daily walks into saving habits

Turning daily walks into saving habits

Selected Explorations ↓

Selected Explorations ↓

Selected Explorations ↓

Visual Design Archive

Visual Design - 2025

Selected visual work across product concepts and campaigns.

Hover to preview

Zodiac Compass

Claude Code/VS Code/GitHub - 2026

A playful tool combining zodiac and astrology for daily insights.

A playful tool combining zodiac and astrology for daily insights.

Visual Design Archive

Visual Design - 2025

Visual Design - 2025

Selected visual work across product concepts and campaigns.

Selected visual work across product concepts and campaigns.

Illustration

I’m Kefan! Glad we could meet here.

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Email me

© Kefan Shi, 2026