Hello, I'm a product designer who takes ideas from 0→1.
Hello, I'm a product designer who takes ideas from 0→1.
Hello, I'm a product designer who takes ideas from 0→1.
My background in ✴︎ illustration and visual design means I don't just design flows — I design how things feel ☻.
I work at the intersection of product and brand — bringing an illustration background into every system I design, so interfaces don't just function, they feel human ☻.
I work at the intersection of product and brand — bringing an illustration background into every system I design, so interfaces don't just function, they feel human ☻.
Selected Product Work
Selected Product Work
Solo Product Designer · Workflow Redesign
Solo Product Designer · Workflow Redesign
Redesigned rental workflow for a community nonprofit — task completion 60%→100%, 40% faster decisions
Redesigned rental workflow for a community nonprofit — task completion 60%→100%, 40% faster decisions
Redesigned rental workflow for a community nonprofit — task completion 60%→100%, 40% faster decisions
5-Week Sprint · Video Meeting Tool
5-Week Sprint · Video Meeting Tool
Reduced pronunciation hesitation in meetings — 87.5% felt more respected, validated via 16-user testing
Reduced pronunciation hesitation in meetings — 87.5% felt more respected, validated via 16-user testing
Reduced pronunciation hesitation in meetings — 87.5% felt more respected, validated via 16-user testing
Product + Craft
Product + Craft
Icons · Product Extension
Icons · Product Extension
Icons for WalkFund's saving flows — built for clarity and warmth.
Icons for WalkFund's saving flows — built for clarity and warmth.
Visual Identity & Icons
Visual Identity & Icons
Illustration for Wemoments — built to make journaling feel safe and human.
Illustration for Wemoments — built to make journaling feel safe and human.
More stuff I made
More stuff I made
Illustration - 2022-2026
Illustration - 2022-2026
Selected illustration work with NHL, NCAA, ESPN, LVMH, etc.
Selected illustration work with NHL, NCAA, ESPN, LVMH, etc.
Claude Code/VS Code/GitHub - 2026
Claude Code/VS Code/GitHub - 2026
A playful tool combining zodiac and astrology for daily insights
A playful tool combining zodiac and astrology for daily insights
A playful tool combining zodiac and astrology for daily insights
Mood Burst
Chrome Extension - 2026
Chrome Extension - 2026
A Chrome extension that adds emoji animations to Google Search
A Chrome extension that adds emoji animations to Google Search
I’m Kefan! Glad we could meet here.
I’m Kefan! Glad we could meet here.
I’m Kefan! Glad we could meet here.
Why don’t we collaborate, coffee chat or learn more? So let's connect!
Why don’t we collaborate, coffee chat or learn more? So let's connect!
Why don’t we collaborate, coffee chat or learn more? So let's connect!
© Kefan Shi, 2026
