Turn Your Steps into Smarter Savings
WalkFund is an end-to-end concept helps urban young adults build simple, consistent financial habits.
My Role
Product Designer, Brand Designer
Timeline
12 Weeks, 2025
Focus
Product Design, UX Research, Brand and Visual Design
The Context
In walkable cities like New York, young adults often prefer to move through their day on foot, heading toward work, home, or a moment of quiet. But saving money still feels heavy, abstract, and hard to maintain.
The challenge is finding a way to make saving feel as effortless as the walking they already do.
What if the steps they already take could quietly build their savings？
This is where WalkFund begins.
Core Experiences
Step-Triggered Savings with Financial Safety
WalkFund never stores money. Savings run through Apple Pay, PayPal, or Cash App.
When a step goal is met (e.g., 1,000 steps = $1), a small transfer will be triggered, keeping all savings secure within trusted accounts.
Start at Small, Achievable Savings Goals
WalkFund makes daily steps a small push toward their savings goals.
4 steps to set your goal, helping users build a saving habit without pressure or financial overwhelm.
Reach Your Amount and Your Goal
WalkFund celebrates users when they reach their target amount.
The system helps scheduled goals on track with automated recommendations to help users follow through.
Redeem a Nearby Reward
WalkFund offers local rewards that encourage users to walk and explore new neighborhoods.
Community collaboration with partner shops, turning city walks into small moments of delight and neighbor connection.
Ask WAI, Your Smart Saving Companion
WAI helps users make saving and lifestyle decisions confident and transparent.
WAI acts as a light financial and wellness advisor, turning your Why into an answer.
