Kefan Shi
😄 Smile at challenges,
🫵 power through solutions!
I'm a NYC/JC-based product designer and illustrator and love to bring 😭 fun energy and accessible ideas ✅ to branding, campaigns, and products for young people.
I combine visual storytelling with UX thinking to shape experiences that are clear, playful, and emotionally resonant — building creative systems that turn ideas into intuitive, user-centered moments across illustration, interface, and interaction.
Besides, this is my life,
🎮🫨😋🥘🏃⛰️🌊
🗽🌇🥡🥠🧧🐱🐶
Experience
Welcome to Chinatown, UX Designer & Brand Illustrator, 2024-2025
Edelman, Visual Designer, 2024
Fashion Institute of Technology, Illustration Mentor, 2022
Education
Maryland Institute College of Arts ,MFA, Illustration Practice
Guangzhou Academy of Fine Arts, BFA, Visual and Communication Design
Awards
Graphic Design USA, Health + Wellness Design Awards, 2025
D&AD New Blood Portfolio, Winner, 2024
Society of Illustrators, 65/64 Jury Selection, 2023/2022
Communication Arts, Award of Excellence, 2022
World Illustration Award, Highly (Advertising), 2022
3X3 Illustration, NO.19 Merit (Advertising), 2022
iJungle Illustration Award, Merit, 2022
Features & Interviews