Kefan Shi
I’m a NYC/JC-based Product Designer with a background in illustration. I design clear, scalable digital systems across B2B and consumer platforms, turning complex workflows into structured, reusable interaction experiences.
I combine visual storytelling with UX thinking to design experiences are both visually thoughtful and user friendly.
Outside of product design, I continue exploring illustration and cultural storytelling.🗽🥡🥠🧧
Experience
Welcome to Chinatown, Product Designer & Brand Illustrator, 2024-2025
Edelman, Visual Designer, 2024
Fashion Institute of Technology, Illustration Mentor, 2022
Education
Maryland Institute College of Arts ,MFA, Illustration Practice
Guangzhou Academy of Fine Arts, BFA, Visual and Communication Design
Awards
Society of Illustrators 68, Silver, 2025
IDA Design Award, Honorable Mention (Mobile), 2025
The Design Kids Award, Gold, 2025
Graphic Design USA, Health + Wellness Design Awards (Mobile Interactive), 2025
D&AD New Blood Portfolio, Winner, 2024
Society of Illustrators 65/64, Jury Selection, 2023/2022
Communication Arts, Award of Excellence, 2022
World Illustration Award, Highly (Advertising), 2022
3X3 Illustration, NO.19 Merit (Advertising), 2022
iJungle Illustration Award, Merit, 2022
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