Kefan Shi

😄 Smile at challenges,

🫵 power through solutions!

I'm a NYC/JC-based product designer and illustrator and love to bring 😭 fun energy and accessible ideas to branding, campaigns, and products for young people.

I combine visual storytelling with UX thinking to shape experiences that are clear, playful, and emotionally resonant. I build creative systems that turn ideas into user-centered moments across illustration, interface, and interaction.

Besides, this is my life,

🎮🫨😋🥘🏃⛰️🌊

🗽🌇🥡🥠🧧🐱🐶

📩 Contact Me 🙌 Open to Freelance 📢

Experience

Welcome to Chinatown, Product Designer & Brand Illustrator, 2024-2025

Edelman, Visual Designer, 2024

Fashion Institute of Technology, Illustration Mentor, 2022

Independent Artist, 2018-2021 🔗

Education

Maryland Institute College of Arts ,MFA, Illustration Practice

Guangzhou Academy of Fine Arts, BFA, Visual and Communication Design

Awards

IDA Design Award, Honorable Mention, 2025

The Design Kids Award, Gold, 2025

Graphic Design USA, Health + Wellness Design Awards, 2025

D&AD New Blood Portfolio, Winner, 2024

ADC Young Ones, Merit, 2023

Society of Illustrators, 65/64 Jury Selection, 2023/2022

Communication Arts, Award of Excellence, 2022

World Illustration Award, Highly (Advertising), 2022

3X3 Illustration, NO.19 Merit (Advertising), 2022

iJungle Illustration Award, Merit, 2022

Features & Interviews