Rental System Enhancement

Welcome to Chinatown rental workflow

Redesigning WtC’s rental workflow to help small businesses book community spaces with more clarity and efficiency.

Reduced communication overhead across stakeholders

Improved task completion from 60% to 100%

Enabled 40% faster and more confident planning decisions

Role

Solo Product Designer

Timeline

11/2025 - 12/2025

Team

1 Web Designer, 3 Stakeholders, Marketing Team (WtC)

Contribution

XFN collaboration, User research, Design reviews, Interviews

Problem?

The current workflow creates delays, repeated back-and-forth communication, and unclear information throughout the rental process.

The current workflow creates delays, repeated back-and-forth communication, and unclear information throughout the rental process.

Welcome to Chinatown’s rental system had evolved organically over time. Coordination relied heavily on manual communication and individual memory. As demand increased, operational friction became visible.

"We are looking for a sustainable solution that can help streamline our event rental communications."

"We are looking for a sustainable solution that can help streamline our event rental communications."

Research

Through interviews with stakeholders and clients, we uncovered:

Through interviews with stakeholders and clients, we uncovered:

• This wasn’t a UI problem. It was a systems problem.

Instead of adding more interface layers, the focus shifted toward fragmented communication, unclear workflows, and operational misalignment across the rental process.

Core Issue?

Breakdowns happen when requests are unclear, communication is scattered, and feedback gets lost.

Breakdowns happen when requests are unclear, communication is scattered, and feedback gets lost.

After a deep interview with Jeff, WtC's event manager, who handles end-to-end rental communication, I mapped the workflow and identified three key breakdown points:

• Fragmented communication

• Vague client requests

• Post-event feedback

Goal

The goal was to create a clearer and more scalable rental workflow that reduced communication overhead while supporting WtC’s long-term community operations.

Design Process

Why did we decide to focus on pre-event stages?

Why did we decide to focus on pre-event stages?

Breakdowns originate in how client inputs are captured and structured in the early stages. For the timeline constraints, by focusing on the pre-event stages, the design addresses the root cause rather than downstream symptoms.

• Structuring the intake process

• Providing clear visual references

Design Process

Why not fully automate the pre-event experience?

Why not fully automate the pre-event experience?

WtC’s value is rooted in community and in-person connection. Instead of an automated process, we kept the walkthroughs to provide spatial experience and expert guidance, using the system to reduce friction and reserve in-person time for high-value conversations and marketing strategy for business.

Here is the new rental system!

Here is the new rental system!

Design Solution

  1. A 5-Step Rental Workflow

  1. A 5-Step Rental Workflow

Q: How can the rental process feel more structured and predictable?

I proposed a 5-step rental system that front-loads clarity, reduces staff follow-ups, and creates a learning loop.

  1. A Unified Intake Step

  1. A Unified Intake Step

Q: How can we reduce fragmented communication?

Replaced scattered email threads with a structured intake form connected to Airtable.

  1. Visual Website Experience

  1. Visual Website Experience

Q: How can we make rental information easier to understand?

Based on stakeholder feedback, pricing details, rules, and space references were reorganized with pictures to make information easier to browse.

Testing

Through 6 usability tests with staff members and clients, I iterated on the rental system to align with business goals while ensuring feasibility within technical constraints.

Outcomes

Validated by stakeholder feedback and client review, the redesigned system:

• Reduced back-and-forth

• Increased team confidence

• Enabled scalability

40%

40%

faster planning decisions

60% → 100%

60% → 100%

task completion

Reflection

The value of early stakeholder alignment.

Early conversations with the team helped uncover operational constraints and shaped more realistic design decisions.

Next step

For future iterations, we would explore automated scheduling to further reduce manual coordination while remaining aligned with the team’s operational capacity.

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026