Branding | Motion Design | Visual Identity
About SeeAR
SeeAR is an online festival that brings together AR artists in New York to present interactive AR works. Artists will show their latest AR works created for New York City during the festival. The festival is for people who love AR art and our city. Users can participate in the AR art while learning about the artist’s ideas. Users can take photos or videos to upload on their social media. SeeAR Festival aims to create an AR community while bringing a different experience and perspective to New York City.
Industry
The Industry
• AR Design, Software Development, Art, Interaction Design • Tourism, Product Design, Data IT Industry
Trends
• The trend is the development of technology to interact with life. • AR products and AR software such as Meta/Google/Apple AR glasses and Meta Spark AR
Adjacent Sector
• Like an interactive art exhibit • A digital art map
Design Goal
Customer
• AR designers
• AR software developers • AR lovers
• Citizen or travelers
Brand Voice
• Belonging, welcoming
Brand Personality
• Warm, celebrate, energetic
• fun, interactive, colorful
I wanted to keep the overall style simple and stylish. Therefore, I chose a sans-serif font to make the logo fit SeeAR's brand style. Secondly, at the initial stage of the design, it was envisioned that the logo would be used as a motion. The logo could be reflected in the website and app.
In the motion design, I lengthened each letter of "SEE" and kept the "AR" in its original stat. The act of Seeing is seen as a state of searching and gazing, and the lengthening of the font also reflects a playful process.
Logo
Regarding color selection, I wanted SeeAR's website and branding to have a relaxed, entertaining, happy and colorful atmosphere. So I chose different colors from the rainbow and ended up with yellow, red and purple. These three colors also represent different times of the day, afternoon and night. Through this, I want to express that at different times of the day and night, users can find AR works perfect for their time period.
Brand Color
