SeeAR is an online festival that brings AR artists in New York together to showcase interactive AR works. During the event, artists will present their latest AR creations inspired by the city.

We believe digital art shouldn’t stay still - and neither should you. SEE AR reimagines urban space as a playground for participation, curiosity, and shared imagination.


It’s not just AR. It’s “Whoa, did you see that?” energy.

About SeeAR

Responsibility

  • Brand Identity

  • Visual Design

  • 2D/3D Motion

  • Web

Credits

  • Personal Project

Industry

Customer
• AR designers
• AR software developers • AR lovers
• Citizen or travelers

Brand Voice
• Belonging, welcoming

Brand Personality
• Warm, celebrate, energetic
• fun, interactive, colorful

Overview

Developed the brand system for SeeAR, a conceptual online AR festival aimed at showcasing emerging AR artists and connecting audiences through interactive storytelling experiences.

Development

I crafted a visual identity that emphasized exploration, creativity, and connection, using playful typography, vibrant gradients, and motion-driven elements. The system was designed to be adaptive across digital touchpoints, including social media, virtual event portals, and promotional AR filters.

Outcome

The flexible brand toolkit included logo variations, event visuals, social media templates, and AR-driven user journey maps, creating an immersive and consistent festival experience across platforms.

The sans-serif font gives the brand a modern look. From the start, the logo was designed with motion, making it easy to use on both the website and app.

In the motion design, "Seeing" represents searching and gazing, capturing a sense of curiosity. The stretched font adds a playful touch and make the experience more dynamic and attractive.

Logo

Regarding color selection, I wanted SeeAR's website and branding to have a relaxed, entertaining, happy and colorful vibe. So I chose different colors from the rainbow and ended up with yellow, red and purple. These three colors also represent different times of the day, afternoon and night. Through this, I want to express that at different times of the day and night, users can find AR works perfect for their time.

Brand Color