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My role involved creating the key art and visual strategy as the foundation for the event’s visual identity at Manhattan Chinatown, combining traditional and modern art.
Role
Illustrator
Credits
Harry Trinh, Creative Director
Timeline
6 Weeks, 2025
Post on the Kelly Clarkson Show #WHAT I’M LIKING
Over View
Designed the key visual identity for the Lunar New Year Fair in collaboration withGotham Park and Welcome to Chinatown, celebrating the Year of the Wood Snake.
The goal was to create a culturally resonant yet modern brand system that would engage the local community and broader New York City audiences.
Inspiration
Drawing inspiration from traditional Chinese paper-cut art, I developed a modular illustration system that could flex across different formats — from event signage to social media assets.
Outcome
The campaign helped the event attract 8,000+ attendees and was featured on The Kelly Clarkson Show and Meta Prosper attracted over 15,000 views.
