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Duolingo Name Card #Name Matters
Created an interactive campaign to support correct name pronunciation and cultural respect for Duolingo. Designed the experience, motion, and illustration digital assets across playful digital touchpoints.
Presented to Duolingo’s brand team, James Kuczynski, Global Sr. Creative Director, Brand & Marketing at Duolingo, as a scalable system for social learning.
Role
Credits
Jesse Suchmann, ECD, Edelman
Megan Skelly, ECD, Edelman
Design Team: Zixuan Zhang, Neige Guo, Gabriela Bastidas
Timeline
8 Weeks, 2024
Interviewed with 10 students from China, Japan, and Chile living in Western countries.
We uncovered that name mispronunciation can cause name shame. It can impact cultural identity, especially for Gen Z international students.
Solution
The Duo e-ID
Mission
Name sharing made simple and fun.
Timing
Orientation Days — Easing awkward first meetings
Core Experiences
Step 1
Tell Your Story Name, background, and story.
Input your name + story
Step 2
Say it out loud to guide pronunciation with emotion.
Record your voice
Step 3
Making Names Shareable & Fun with AR & Gamification.
Generate your AR video
Step 3
Say it out loud to guide pronunciation with emotion.
Record your voice
Illustration
