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Duolingo Name Card #Name Matters
Developed through the ADC x Edelman Apprenticeship program, this campaign concept responded to a Duolingo brief exploring how name pronunciation can become a more playful and culturally inclusive social experience.
I designed the experience, motion, and illustration digital assets across playful digital touchpoints.
The final proposal was presented to Duolingo's Brand & Marketing team, including James Kuczynski, Global Sr. Creative Director.
Role
Credits
Jesse Suchmann, ECD, Edelman
Megan Skelly, ECD, Edelman
Design Team: Zixuan Zhang, Neige Guo, Gabriela Bastidas
Timeline
8 Weeks, 2024
Interviewed 10 students from China, Japan, and Chile living in Western countries.
We uncovered that name mispronunciation can cause name shame. It can impact cultural identity, especially for Gen Z international students.
Solution
The Duo e-ID
Mission
Name sharing made simple and fun.
Timing
Orientation Days—Easing awkward first meetings
Core Experiences
Step 1
Tell Your Story: Name, Background, and Story.
Input your name + story
Step 2
Say it out loud to guide pronunciation with emotion.
Record your voice
Step 3
Make Names Shareable & Fun with AR & Gamification.
Generate your AR video
Final Step
Share with your friends and tag us on social media!
Share with people
Illustration
