Wemoments

Lightweight Emotional Journaling App

An app that helps young adults see themselves and groups in a quite space.

Role

Product Designer, Visual Designer

Timeline

13 Weeks, 2025

Problem

From personal reflection and conversations with 25 individuals (aged 23–35), uncovered:

Young adults often feel emotionally overwhelmed, but avoid traditional mental health apps for being time-consuming and clinical.

Goals

User

Help user understand feelings through simple, low-pressure reflection.

Business

Design a system that encourages repeat use and build a safe environment.

How might we help people reflect on emotions in a light and feel understood through shared experiences?

Research

During interviews, one perspective struck me deeply :


Anxiety may not need to be fixed, but understood and lived with.

Uncovered an idea

The goal is to truly understand how people reflect on emotions in everyday life, I conducted in-depth research and interviews (Age from 23-35).

Competitors

Most mental health apps rely on:

•Long journaling

•Structured therapy exercises / Meditation

•Heavy cognitive effort


But more than half of my participants mentioned they would be less patient when they were using these functions. So, this is how we can see the Wemoments.

Insights

The research revealed that users turn to tools like meditation apps or therapy platforms, but they often feel heavy and hard to maintain. Instead, users want:

Allow me to introduce meet Lina and Jason, two voices that represent our primary user groups (ages 20–40) :)

Research & Insights

Design Exploration

The experience was designed as a habit loop:

Emotion → Expression → Reflection → Awareness

Also, the two main pages were designed to contain three tasks for easy navigation by users:

•Journaling

•Community

•Insights


Early wireframes explored how journaling, community browsing, and insight reports could coexist in a simple navigation structure.

Iteration

The final product was set up with Round 1 (10 participants) and Round 2 (9 participants) of Usability Test.

What worked in the Round 1 Usability Test?

Users found the emoji + keyword journaling light and enjoyable and felt emotionally safe engaging with anonymous community stories.

And, what we had improved？

Challenge1: Users confused Report and Community. Homepage didn’t communicate purpose.

What I did:

•Reframed IA → Create / Community / Insights

•Strengthened hierarchy and section labeling

Challenge 2: Users often missed the entry point for journaling.

What I did:

•Enlarged “Start Journal” card

•Added a clearer CTA button to improve visibility.

Challenge 3: Users didn’t know when journaling started or ended.

What I did:

•Added step indicator + confirmation screen to give structure and closure.

Product Framing

Through several rounds of ideation, I led a card sorting exercise with 3 participants, which revealed clear user preferences:

These constrains shaped the MVP features’ focus :)

Low commitment behavior — Avoid long-effort journaling

Allow emotional expression barriers

Privacy — Feel safe about the anonymous mode

Design Decisions

Visual Design

Results

Outcomes

After two testing rounds with 19 participants by using Figma and Userberry (Online Tools).

•Improved usability in testing

•Positive feedback from early users

•Recognition from GDUSA Health + Wellness Design Awards

What Users Valued Most

92% said the journaling flow was clear and intuitive.

83% loved seeing emotions as emojis & keywords.

75% felt less alone through community stories.

Users felt safe engaging without pressure or judgment.

“I loved how my emotions turned into emojis and helpful keywords”

- Participant

Reflection

Every design decision, big or small, was a chance to make someone feel seen.


This project reminded me that good design is in the small things. I’m excited to keep building Wemoments, adding more care and more ways for people to feel connected as my future goal.

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Email me

© Kefan Shi, 2026

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

Email me

© Kefan Shi, 2026