Wemoments - Emotional Wellness
My Role
Product Designer
Timeline
15 Weeks, 2025
Focus
Product Design, UX Research, Visual Design, Branding, Prototyping
Case Summary
Most mental health apps try to fix anxiety.
WeMoments takes a different path—helping users notice it, reflect on it, and feel less alone with it.
Light journaling
Emotional keywords
Anonymous community stories
Our goal is to turn everyday feelings into insights, and insights into quiet support.
Branding
Core Features
🖋️ Journal with Meaning
Write. Visualize. Understand
Journal your thoughts and feelings.
Wemoments detects emotional keywords and suggest Emojis.
Keep your entries private or share them anonymously within the community.
🌱 Discover Stories From Community
Explore stories that resonate with you.
Explore anonymous posts from others based on emotional relevance and shared experiences.
Wemoments is a welcoming space for mutual reflection.
📊 Weekly Insights
See your patterns to know yourself
Receive your mood reports.
Wemoments highlights frequent keywords, and emotional insights.
Premium membership unlocks deeper mood data, including discounts on therapy platforms.
Click the button to interact with the prototype in Figma.
Case Study - Process
📌 Background & Problem
In today’s busy world, many people—especially young adults—feel constant pressure from work, money, and social life. A 2024 report shows 43% feel more anxious than last year.
But the real challenge isn’t knowing they’re anxious—it’s how to express and face it :)
So I started thinking
How do people actually experience anxiety?
What do they feel, what they do and what really helps?
🔎 Research Approach
To better understand the problem space we are addressing, I need to first understand people’s ideas. Two research methods were used here:
(Age from 23-35)
Interviews - 6 People in person
Surveys - 19 Participants
I feel surprised that Anxiety and Mental Pressure is such a common thing to them.
During interviews, one perspective struck me deeply 🔑 — that anxiety may not need to be fixed, but understood and lived with.
That idea reframed everything and became the foundation for this product.
As one therapist put it:
📉 Competitor analysis
Before jumping into insights, we first need to understand the landscape — where our product can truly stand out.
Many mental health apps focus on professional treatment.
We focus on self-awareness and emotional understanding.
This is an overlooked space where both user need and market opportunity intersect.
💡 Key Insights For Users
Our research revealed that users turn to tools like meditation apps or therapy platforms, but they often feel too structured, too clinical, or emotionally distant to support everyday feelings.
It’s not that people aren’t seeking help. It’s that what’s out there doesn’t always meet them where they are.
Instead, users want quiet, simple, emotionally safe ways to reflect and feel understood.
Allow me to introduce meet Lina and Jason, two voices that represent our primary user groups :)
How Might We…
help people reflect on emotions in a light, personal way, and feel understood through shared experiences?
💪 Our MVP Features and Goals
Based on our HMW, I identified three core user needs:)
To bring three features to life, I mapped out three key user tasks that reflect real needs and moments.
Based on key moments from the user journey, here is my core User Flow to support users' emotional needs. Understanding user goals allowed me to consider what pages and items must be included.
Two main pages contain three tasks. Provide users with a simpler choice.
👌 Ideas For Low-Fidelity
Task 1: Create your journal
Task 2: Interact with Community
Task 3: View Insights
🌟 Design direction
Time to translate strategy into storytelling!
As a designer and illustrator, I believe a strong brand doesn’t just look consistent. It’s about creating something personal, clear, and emotionally grounded.
Brand language and visual storytelling shape how users feel seen and build closeness.
Final Prototype
This prototype reflects multiple rounds of testing and iteration.
The product was set up with Round 1 (10 participants) and Round 2 (9 participants) of Usability Test.
Click the button to interact with the prototype in Figma.
🤼🏻 Iteration - After Round 1 Usability Test
What worked in the Round 1 Usability Test?
Users found the emoji + keyword journaling light and enjoyable, appreciated clearer insights through the weekly reports, and felt emotionally safe engaging with anonymous community stories.
And, what should be iterated？
Issue 1 - “Report” and “Community” sections looked too similar.
Users couldn’t tell them apart or find them easily.
What I did
Made the journal entry button bigger and changed the text to make it clearer.
Added a clearer call-to-action button to improve visibility.
Issue 2 - The 'Add Your Journal' card is not noticeable, users often miss it.
What I did
Changed layout and labels to visually separate the two sections more clearly.
Add one more illustration to bring brand tone.
What I did
Added a short intro and illustration to explain the product’s purpose right away.
Use this area to create breathing room as users read app.
Issue 3 - Users couldn’t quickly understand what the product does. The homepage felt empty.
Issue 4 - The images were too big, users couldn’t focus on content. The icons were hard to use, users often clicked the wrong areas.
What I did
Reduced image size.
Moved key buttons to more visible spots to avoid misclicks.
Issue 5 - The journal flow had no clear steps or end point. Users didn’t know when is the end.
What I did
Added step-by-step hint icons and progress indicator at the top of the page to guide the logging process.
🥊 Then, launched Round 2 Usability Test
🎉 Outcome
After the priority revisions, success rates from 50% to 100%, with zero drop-offs. And, the “Insights Page” can keep users engaged in a longer time.
Engagement scores increased from 6.2 to over 9.2/10, confirming that small design changes made the experience easier, smoother, and more emotionally supportive.
🎯 Key Features Stand Out From Users
The journaling flow is smooth and easy to complete.
“The flow was intuitive and simple.” — Participant
The Insights page helps users identify mood patterns.
“It helped me assess my week and see what I’ve been feeling.” — Participant
Anonymous community stories build emotional resonance.
“The idea of sharing journals intrigued me — it helps my mental health.” — Participant
Users felt safe engaging without pressure or judgment.
“It’s anonymous and real. I felt free to interact.” — Participant
Emoji + keywords make reflection feel light yet meaningful.
“I loved how my emotions turned into emojis and helpful keywords.” — Participant
Design feel calming and appropriate for mental health.
“It’s clear, friendly, and everything feels in line with the topic.” — Participant
Future Insights
🧠 Reflection
Every design decision, big or small, was a chance to make someone feel seen.
1. Listening Changed Everything
Early usability testing showed me how important real user feedback is. I didn’t notice some problems myself. Hearing how users actually felt made me step back and rethink what feels simple, clear, and emotionally safe.
It reminded me that good design isn’t about guessing right. It's about listening, learning, and improving with care.
This project reminded me that good design is in the small things. I’m excited to keep building WeMoments, adding more care and more ways for people to feel connected as my future goal.
It’s been meaningful to combine product thinking with visual storytelling, and create something that feels warm, useful, and supportive for others who also needed that mental support.
2. Helping People Feel Better, Gently