Wemoments - Emotional Wellness
My Role
Product Designer, Brand Ilustrator
Timeline
13 Weeks, 2025 Summer
Focus
Product Design, UX Research, Visual Design, Illustration Icons, Branding, Prototyping
Case Summary
Wemoments is a self-initiated emotional journaling tool designed to support reflection, resonance, and low-pressure self-expression.
Light journaling
Emotional keywords
Anonymous community stories
Why This Matters
From personal reflection, informal conversations with 25 individuals (aged 23–35), including 6 deep-interviews and 19 surveys, uncovered:
People often feel emotionally overwhelmed, but avoid traditional mental health apps for being time-consuming, clinical, and hard to stick with.
Instead of seeking formal solutions, they seek a softer, more intuitive way to stay in touch with their emotions.
So, supporting low-pressure emotional expression became the foundation for Wemoments’ core features.
Core Experiences
Wemoments is a lightweight emotional journaling app intended to help users gently acknowledge, express, and reflect on their feelings.
The app aims to create a low-pressure, emotionally safe space for personal release and reflection.
Meaningful Short Journal
Capture your moment – Text Visualization (Emoji) + Keywords, private or shared.
Write it out, feel it clearly
Quiet Community Voices
Explore stories that resonate with you.
Browse stories and find comfort and connection safely and anonymously
Weekly Insights
Weekly insights: mood patterns & triggers (full reports for Premium).
See your patterns to know yourself
Click the button to interact with the prototype in Figma.
Branding
Design Journey
📌 Background
In today’s busy world, many people feel constant pressure from work, money, and social life. A 2024 report shows 43% feel more anxious than last year.
But the real challenge isn’t knowing they’re anxious—it’s how to express and face it :)
So let’s think
How do people actually experience anxiety?
What do they feel, what they do and what really helps?
🔎 Research Goal
& Approach
The goal is to truly understand how people reflect on emotions in everyday life, I conducted in-depth research and interviews. Two research methods were used here:
(Age from 23-35)
Interviews - 6 People in person
Surveys - 19 Participants
So surprised that Anxiety and Mental Pressure is such a common thing to my participants.
During interviews, one perspective struck me deeply 🔑 — that anxiety may not need to be fixed, but understood and lived with.
That idea reframed everything and became the foundation for this product.
As one therapist put it:
📉 Competitor analysis
Before jumping into insights, analyze the competitive landscape, where the product can truly stand out.
Most mental health apps focus on structured therapy or guided practice.
Wemoments takes a softer path, designed for emotional awareness, gentle reflection, and quiet connection.
After synthesizing competitors and user responses, these insights helped unpack emotional patterns and guided my next steps.
💡 Emotional Insights
The research revealed that users turn to tools like meditation apps or therapy platforms, but they often feel heavy and hard to maintain.
Instead, users want quiet, simple, emotionally safe ways to reflect and feel understood.
Allow me to introduce meet Lina and Jason, two voices that represent our primary user groups (ages 20–40) with mild stress or anxiety who seek self‑awareness but prefer flexible tools :)
These insights helped me identify the core challenges, then…
How Might We…
help people reflect on emotions in a light and feel understood through shared experiences?
💪 Our MVP Features
Through several rounds of ideation, to better understand user priorities, I led a card sorting exercise with 3 participants. The results highlighted two key preferences:
Brief, low-effort journaling — to surface emotional patterns with minimal friction.
Anonymous story browsing — to create a sense of relief and self-acceptance, without the pressure of direct interaction.
These insights directly shaped the app’s MVP focus. :)
Based on current insights and to make the MVP lived in real-life experiences, each of these three core user tasks is related to the moment when emotional support is most needed.
Centered around key emotional moments, this core User Flow helps reduce friction and gently guide users through expression, reflection, and connection.
Two main pages contain three tasks.
Provide users with a simpler choice.
👌 Ideas For Mid-Fidelity
Task 1: Create your journal
Task 2: Interact with Community
Task 3: View Insights
🌟 Visual Language
Logo/Icon/Illustration
Time to translate strategy into storytelling!
I believe a strong brand doesn’t just look consistent. It’s about creating something personal, clear, and emotionally grounded.
Brand language and visual storytelling shape how users feel seen and build closeness.
Final Prototype
This prototype reflects multiple rounds of testing and iteration.
The product was set up with Round 1 (10 participants) and Round 2 (9 participants) of Usability Test.
Click the button to interact with the prototype in Figma.
🤼🏻 Iteration - After Round 1 Usability Test
What worked in the Round 1 Usability Test?
Users found the emoji + keyword journaling light and enjoyable, appreciated clearer insights through the weekly reports, and felt emotionally safe engaging with anonymous community stories.
And, what should be iterated？
What surfaced 1
Users struggled to distinguish “Report” and “Community” due to similar layouts and unclear hierarchy.
What I did
Enlarged the card to make the action more obvious.
Added a clearer CTA button to improve visibility.
What surfaced 2
The journal entry prompt is not noticeable, users often skipped over it unintentionally.
What I did
Updated layout and labels to clarify section purpose and improve readability.
Added illustration to reinforce brand tone and functional differentiation.
What surfaced 3
Users couldn’t quickly understand what the product does. The homepage felt empty.
What I did
Added a brief headline and visual to communicate value upfront.
Use this area to create breathing room and offer a more welcoming first impression.
What surfaced 4
Users misclicked on reactions and couldn’t find key actions.
What I did
Resized emojis
Improved button grouping.
What surfaced 5
Users didn’t know when journaling started or ended.
What I did
Added step indicator + confirmation screen to give structure and closure.
🥊 Then, Launched Round 2 Usability Test
🎉 Outcome
After two testing rounds,
✅ Task completion rose from 50% to 100%
✅ 0% Drop-off rate from 50%
✅ Engagement score, 6.2 → 9.2/10
These results confirmed that the key UX pain points — unclear flows, visual noise, and lack of emotional support — were meaningfully improved through iteration.
🎯 What Users Valued Most
92% said the journaling flow was clear and intuitive
“The flow was intuitive and simple.” — Participant
75% felt less alone through community stories
“The idea of sharing journals intrigued me — it helps my mental health.” — Participant
Users felt safe engaging without pressure or judgment.
“It’s anonymous and real. I felt free to interact.” — Participant
83% loved seeing emotions as emojis & keywords
“I loved how my emotions turned into emojis and helpful keywords.” — Participant
Future Insights
Next steps may include:
Long-term, Wemoments could partner with platforms like Talkspace or Headspace to offer tiered support—from light journaling to professional help.
Besides, I would explore more nuanced emotional keywords and grouping systems, expanding the expressive range without increasing user input effort.
This would allow Wemoments to adapt to different emotional states more sensitively, while keeping the interaction minimal.
Every design decision, big or small, was a chance to make someone feel seen.
🧠 Reflection
1. Listening Changed Everything
Early usability testing showed me how important real user feedback is. I didn’t notice some problems myself. Hearing how users actually felt made me step back and rethink what feels simple, clear, and emotionally safe.
It reminded me that good design isn’t about guessing right. It's about listening, learning, and improving with care.
2. Helping People Feel Better, Gently
This project reminded me that good design is in the small things. I’m excited to keep building Wemoments, adding more care and more ways for people to feel connected as my future goal.
It’s been meaningful to combine product thinking with visual storytelling, and create something that feels warm, useful, and supportive for others who also needed that mental care.