Wemoments

Lightweight Emotional Journaling App

An app that helps young adults see themselves and groups in a quite space.

Role

Product Designer, Brand Illustrator

Timeline

13 Weeks, 2025

Problem

From personal reflection and conversations with 25 individuals (aged 23–35), uncovered:

Young adults often feel emotionally overwhelmed, but avoid traditional mental health apps for being time-consuming and clinical.

Goals

User

Help user understand feelings through simple, low-pressure reflection.

Business

Design a system that encourages repeat use and build a safe environment.

Research & Insights

Design Decisions

Brand Design

Results

Outcomes

After two testing rounds with 19 participants by using Figma and Userberry (Online Tools).

•Improved usability in testing

•Positive feedback from early users

•Recognition from GDUSA Health + Wellness Design Awards

What Users Valued Most

92% said the journaling flow was clear and intuitive.

83% loved seeing emotions as emojis & keywords.

75% felt less alone through community stories.

Users felt safe engaging without pressure or judgment.

“I loved how my emotions turned into emojis and helpful keywords”

- Participant

Reflection

Every design decision, big or small, was a chance to make someone feel seen.


This project reminded me that good design is in the small things. I’m excited to keep building Wemoments, adding more care and more ways for people to feel connected as my future goal.

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026