WalkFund

Designing an Icon System for Everyday Financial Habits

I designed a scalable iconography system that translates user behaviors, financial actions, and daily activities into clear visual cues, balancing recognition, consistency, and personality across the WalkFund experience.

Role

Product Designer

Timeline

3 Weeks, 2025

Responsibility

Visual System, Iconography

WalkFund encourages users to build saving habits through daily movement.

I designed a 30-icon product system spanning movement, finance, lifestyle, wellness, and utility categories, creating a consistent visual language that supports feature discovery and user understanding across the experience.

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WalkFund - 0→1 Mobile

WalkFund explores how small daily behaviors can create more engaging and sustainable saving habits in walkable cities.

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026

I’m Kefan! Glad we could meet here.

Why don’t we collaborate, coffee chat or learn more? So let's connect!

© Kefan Shi, 2026